Merchandise is official items released to promote a series. The following items are known merchandise for the Netflix, and formerly YouTube Premium, series Cobra Kai.
Official Stores[]
Netflix Shop[]
A section of Netflix's official store is dedicated to Cobra Kai, selling a variety of items from Halloween costumes to hats, shirts, hoodies, toys and more.
Step into the Cobra Kai Netflix shop and get exclusive Cobra Kai merch and collectibles! As Carmen Diaz might say, Never mind your past mistakes, don’t let them determine your future. But it’d be a mistake if you didn’t explore the entire Cobra Kai Netflix shop. Take to the mat with the Cobra Kai Limona track top to give your style an edge that exists in and out of the dojo. Or take your martial arts skills to a new level with the rare and collectible Johnny Lawrence eagle action figure!
Cobra Kai Store[]
In December 2018, the Cobra Kai store was set up by Sony Pictures Television Inc. as a joint venture with Araca Merchandise. This store offers over 50 items, some customizable, to fans. The store offers merch for the series as a whole, and allows fans to shop by dojo. Most notably, the season 1, Pop! Daniel figure, and TMNT action figures can be purchased through the Cobra Kai Store.
Action Figures[]
- NECA's 8" Clothed Kreese figure was a TV show exclusive and based on John Kreese's appearance in The Karate Kid. It was produced in 2019, but has since ceased production, becoming a limited edition collectible item.
- Icon Heroes created a 6-inch scale Johnny Lawrence Cobra Kai Dojo deluxe action figure based on his appearance in The Karate Kid. It is a fully poseable action figure with 29 points of articulation and four interchangeable heads and eight hands. The figure, which was part of the 2021 Spring Convention Exclusive, was meant to be sold at conventions until shows cancelled. The figure was available for purchase as long as supplies lasted. The figure it current not available.
- A second version of the figure was made available for Calendar Club exclusive members. The figure is also no longer available.
- In addition, Icon Heroes created several other action figures that are no longer available for purchase.
- Icon Heroes paired up with Cobra Kai to bring the The Karate Kid Cobra Kai Competition Team Action Figure Box Set featuring Kreese, Bobby, Dutch, and Tommy as seen in the classic film The Karate Kid. Each 6-inch scale action figure is fully poseable with 29 points of articulation and six interchangeable hands. The set was sold exclusively at SDCC for $140 USD and has since become unavailable.
Diamond Select[]
Fans of the Netflix series Cobra Kai can enter their favorite dojo with this debut box set of Cobra Kai action figures. The front of the box shows Johnny Lawrence and John Kreese in the Cobra Kai dojo, but open it up farther and see Daniel LaRusso in the Miyagi-Do Karate dojo! Each 7-inch action figure comes with interchangeable hands and display stands, and the box comes packaged in a protective sleeve. Figures sculpted by Chris Dahlberg and Rocco Tartamella. Package design by Jack Tsai Limited to 4000 pieces.
Sold by Toynk via Target.
Funko[]
Power Rangers Lightning Collection[]
Inspired by the series, Hasbro released a special Power Rangers Lightning Collection Mighty Morphin X Cobra Kai capsule collection that was released in 2023, exclusively at Target and online on the Hasbro Pulse Website. The first wave has Daniel as the White Crane Ranger, Samantha as the Pink Mantis Ranger, and a Skeleputty. Figures of Johnny Lawrence and Miguel Diaz have also been released with Johnny as the Black Boar Ranger and Miguel as the Red Eagle Ranger. All of the figures have alternate heads, effects parts, alternate hands, and effects parts.
TMNT vs Cobra Kai[]
Teenage Mutant Ninja Turtles vs. Cobra Kai Sold by Target, BestBuy, Amazon, Entertainment Earth, and Cobra Kai Store.
Does the team from the sewers of NYC the Teenage Mutant Ninja Turtles really have the chops to take down team Cobra Kai at the All-Valley Karate Championships and rule the Valley?
- Donatello vs Johnny Lawrence: Donnie and Johnny Lawrence stand 6" tall and are fully poseable. Donnie features 34 points of articulation. Johnny features 16 points of articulation. Donnie is dressed in his white fabric tournament GI with team Turtles insignia on front and back. Johnny is dressed in his signature Cobra Kai Gi with Cobra Kai logo printed on his back. Donnie comes with his iconic bo staff. Johnny's Gi is authentic as seen in the hit Cobra Kai series on Netflix.
- Michaelangelo vs Daniel LaRusso: Mikey and Daniel LaRusso stand 6" tall and are fully poseable. Mikey features 34 points of articulation, Daniel features 16 points of articulation. Mikey is dressed in his white fabric tournament Gi with team Turtles insignia on front and back. Mikey comes with his iconic nunchaku's. Daniel's Gi is authentic as seen in the hit Cobra Kai series on Netflix.
- Raphael vs John Kreese: Raph and John Kreese stand 6" tall and fully poseable. Raph features 34 points of articulation, John features 16 points of articulation. Raph is dressed in his white fabric tournament Gi with team Turtles insignia on front and back. Raph comes with his iconic twin sais. John's GI is authentic as seen in the hit Cobra Kai series on Netflix.
- Leonardo vs Miguel Diaz: Leo and Miguel Diaz stand 6" tall and are fully poseable. Leo features 34 points of articulation, Miguel features 16 points of articulation. Leo is dressed in his white fabric tournament Gi with team Turtles insignia on front and back. Miguel is dressed in his signature Cobra Kai Gi with name and fist insignia printed on his front and Cobra Kai insignia printed on his back. Leo comes with his iconic twin katana sword accessories. Miguel's GI is authentic as seen in the hit Cobra Kai series on Netflix.
Apparel Lines[]
- Biworld Merchandise - sleepwear, headwear, hosiery, and a variety of accessories.
- Apparel collections (Tees, sweatshirts, sweatpants, sleepwear, socks and more) from Active Brand Commerce, Caprice Australia, and Fifth Sun.
- Surreal Entertainment - Water bottles, stickers, duffle bags, wrist and headbands.
- Impact Rock - notebooks, stationery, calendars, posters, wall art, key chains, rugs and mats, luggage accessories, and coasters.
- Hot Topic - Mugs and 100s of apparel options are available online and in-stores.
Century Martial Arts[]
Inspired by Cobra Kai, Sony Pictures Consumer Products teamed up with Century Martial Arts to create authentic martial arts equipment, rash guards, tees, uniforms, and gis for adults and kids. Available September 2022 on centurymartialarts.com.
Champion[]
The ChampionxCobra Kai collection was a limited edition collaboration that allowed fans to represent their favorite dojos. As of 2024, select items, including slides and sweatpants, are still available for purchase at a few stores.
Contender's Clothing[]
The 2022 collection of Contenders Clothing puts a retro spin on all-new graphic tees, hats, sweats, hoodies, and boxer briefs. Fans can expect to find references that harken back to the 1984 All Valley tournament; each piece has an 80s feel and texture, combined with updated styles and imagery that provide a contemporary feel. Available at www.contendersclothing.com.
Halloween Costumes[]
In 2018, Halloween costumes for Cobra Kai were first released including karate uniforms and headbands. They were made available from Spirit Halloween and Party City.
In 2022, Disguise, Inc. a Halloween costume company secured the rights to design, market, and sell Cobra Kai costumes exclusively in Walmart. The line includes children, adults, and pets, advertised as a "family line".
Spencer's[]
In anticipation of Season 2, YouTube Premium partnered with Spencer's to become the in-person hub for all Cobra Kai merchandise in the US and Canada. Fans can choose whether their allegiance is to Cobra Kai or Miyagi Dojo through merchandise packed with iconic show elements. Since the series transferred to Netflix, the stock for both online and in-person merchandise has significantly dropped.
Books[]
Kick-A** Book of Cobra Kai[]
- Main article: The Kick-A** Book of Cobra Kai
Johnny's Story[]
This series is not canon to the franchise.
American author Denton J Tipton wrote a four-part graphic novel series from the perspective of Johnny Lawrence. The books were illustrated by Kagan McLeod and followed the events of The Karate Kid through the eyes of Johnny Lawrence.
DVD Sets[]
Cobra Kai: Seasons 1 & 2 DVD[]
Two versions of the Season 1 & 2 DVD were released. The first being a simple DVD set that includes the entire first and second seasons. The secon was a collector's edition DVD box set. The collector's edition had four discs, a two-sided headband in which Miyagi-Do's logo faced one side and Cobra Kai's logo faced the other. It also included exclusive uncensored bonus features and a slipcover.
Cobra Kai: Season 4[]
This 2-disc set was released on September 13, 2022, to online and physical retailers. The set included deleted scenes, a blooper reel, and additional featurettes of exclusive interviews from the cast and crew. The DVD is listed for $30.99 in the USA on Amazon.
Cobra Kai: Season 5[]
This 2-disc set was released on September 12, 2023, to online and physical retailers. The DVD featured deleted and extended scenes and a blooper reel. The DVD is listed for $30.99 in the USA on Amazon.
Fortnite[]
The following links redirect to the Fortnite Wiki.
The Cobra Kai Set adds 10 new outfits, each of which can be altered to represent the dojo of your choosing: Cobra Kai, Eagle Fang, or Miyagi-Do. The five male and five female outfits are available in two separate bundles for 2,000 V-Bucks ($20 USD) each. Alternatively, individual outfits can be purchased for 800 V-Bucks ($8 USD).
Accessories are also available, individually or in the Cobra Kai Gear Bundle! Display Mr. Miyagi’s teachings with the dynamic Teachings of Miyagi Back Bling, intimidate with the Cobra Coin Back Bling, promote the Cobra Kai Dojo with the Dojo Logo Pickaxe, strike with sharpness with the Cobra’s Curse Pickaxe, and believe that you’re the best around with The Crane Kick Emote. All the new gear can be purchased as a bundle for 1,500 V-Bucks ($15 USD), while individual accessory prices range from 200-800 V-Bucks ($2-8 USD)
Among the ten Outfits are Karateka Jones, learning karate to defend reality, as well as Heron Stance Hero, known for her honor. The Cobra Kai Set Outfits can be purchased individually or as part of the Karate KO and Dojo Showdown Bundles.
HERO Beverage[]
From the coffee fields to the frontline workers, and everyone in between, the team at Hero Beverage is on a mission to Help Everyone Remain Operational. Launching this month, the HERO Beverage Co. x Cobra Kai collection includes coffee, apparel and accessories. Products will be available for purchase on drinkhero.com, Walmart.com and Amazon.com.
Pley Beauty Collection[]
This limited edition Cobra Kai makeup line is the best of both Pley Beauty and Cobra Kai. With series star Peyton List modeling and promoting, the line includes several Cobra Kai nods and quips.
Fasten your Gi, Pley Beauty has entered the tournament…
Strike first with high impact pigments that flex to create bold looks or scale back for a perfect dojo to class finish with powerful yet clean ingredients for a fresh face and healthy skin.
The ultimate Cobra Kai™ collection that features our 4 special edition products that allow you to go from dojo to drama, plus our Karate Gi inspired tote bag with logo patch to carry these essentials.
Collection Includes:
- Cobra Kai™ Pleyer Palette | $38 Value
- Cobra Kai™ Lip Habit | $22 Value
- Cobra Kai™ Energizing Facial Mist | $24 Value
- Cobra Kai™ Sweep the Cheek Highlighter | $22 Value
- Cobra Kai™ Karate Tote | $42 Value
Ripple Junction[]
This September, Ripple Junction will introduce a Cobra Kai x Naruto apparel collection, including dojo-themed long and short sleeve tees, sweatshirts, and hoodies. Product will be available for purchase on RippleJunction.com, Amazon.com, Rue21.com and Box Lunch.com.
Vans[]
Vans is celebrating the art of karate with a collection of footwear inspired by the All Valley dojos featured in Cobra Kai, following the release of season 5. Vans x Cobra Kai draws inspiration from each dojo’s sensei, with the Old Skool silhouettes paying homage to John Kreese and Johnny Lawrence, while the Sk8-Hi honors Daniel Larusso.
Video Games[]
Karate Kid Saga Continues[]
- Main article: Cobra Kai: The Karate Kid Saga Continues
Cobra Kai: The Karate Kid Saga Continues is a side-scrolling beat 'em-up video game based on the American web television series Cobra Kai. It was released for Nintendo Switch, PlayStation 4, and Xbox One on October 27, 2020. It was released on PC through Steam on January 5, 2021.
Cobra Kai 2: Dojos Rising[]
- Main article: Cobra Kai 2: Dojos Rising
Cobra Kai 2: Dojos Rising is a game published by GameMill Entertainment on PlayStation 5, Xbox Series X|S, PlayStation 4, Xbox One, Nintendo Switch, and PC via Steam. A sequel to 2020’s Cobra Kai: The Karate Kid Saga Continues, the game sees developer Flux Game Studio return for a continued adaptation of the hit series that deeply expands the playable roster of karate students and their senseis. Featuring 28 playable characters, each with unique moves and abilities, users can jump into Story Mode to immerse themselves in an exciting new storyline as well as relive iconic scenes and locales from the show in Cobra Classics Mode.
Loot Crate (Concluded)[]
In anticipation for the fourth season release, The Loot Company partnered with Netflix and Sony Pictures Television for a limited edition crate series featuring officially licensed and exclusive Cobra Kai apparel and collectibles. It features three variations, so fans can choose from Cobra Kai, Miyagi-Do, and Eagle Fang.
Cobra Kai never dies! Get a badass mix of exclusive, officially licensed apparel and gear from the hit show delivered to your door every other month in this limited edition 3-crate series.
The Cobra Kai Limited Edition Crate Series is a one-time-only series featuring exclusives you won’t find anywhere else. Step into the dojo and bow to your sensei with items and gear that include everything you need to get you prepped for the All Valley Tournament. Each crate will cost $59.99 plus shipping that will be delivered to your door every other month starting in April 2022.
[]
- Icon Heroes - In addition to the limited-edition figurines, Icon Heroes has created several The Karate Kid merchandise. These include two volumes of pin books, individual pins, puzzles, bobbleheads, a Karate kit, and a GameStop exclusive (limited to 1000 sets) Daniel vs Johnny Statue set. None of these items are currently available.
Europe and UK Exclusives[]
Bioworld International Limited[]
Bioworld International Limited continues to offer a robust collection of apparel and accessories, found within fashion retailers such as Primark to grocery stores such as Tesco. Cobra Kai was a standout performer in the recent Netflix collection with George at Asda stores and is also available at Next, Matalan, ASOS, and character.com.
Pyramid Posters Limited[]
In the run up to season 5, Pyramid Posters Limited will extend their popular core gifting line, including water bottles, notebooks, posters, and mugs. Sold at key retailers including HMV, TruffleShuffle.com, Amazon, and Forbidden Planet.
More[]
- Now available worldwide on Zavvi.com, Cend International Limited (The Hut Group) delivers a wide range of new Cobra Kai apparel, gifts, homewares and accessories.
- In September 2022, Groovy UK Limited unveiled a line of sleepwear inspired by fan-favorite characters, including robes, slippers, and accessories.
- Japan: Medicom Toy Corporation just released new products within their BE@RBRICK SERIES inspired by Cobra Kai and Miyagi-Do.